Digital Marketing Santa Rosa

Digital Marketing is probably the best investment you can do for your business.  No matter your company’s size, you will need some sort of digital marketing strategy.  There are many types of channels of digital marketing that can help grow and increase revenue. Depending on your business goals and budget, we can help determine which type of digital marketing will work best for you.

We will explain the basics of digital marketing and why you need to get on board!

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What is Digital Marketing?

Digital marketing take multiple names like; online marketing, online advertising, and search advertising. Digital marketing is the advertising of brands or services to connect with potential customers using the internet and other forms of digital communication. 


SEO is the organic way to advertise online. SEO requires research & weighing different contributing factors to achieve the highest possible ranking. It can take time to gain traction but is the most trusted source by viewers.


Google Ads or AdWords are ads placed on a platform where you pay every time its click -- also known as PPC. Depending on your business, conversions can be transactional or a call to schedule a service.

Content Marketing

Content plays a big part in SEO. Creating unique content for your website provides a foundation but also builds authority. Content marketing need to be able to rank highly in search engine results while also be engaging.

Social Media Marketing

SMM is about interaction & engaging your audience in discuss on social media platforms. Growing in popularity, it provides brand awareness and drives traffic to your website.

Affiliate Marketing

Link Building & Backlinks are promoting your services or website on another viable source to build referral traffic. Bloggers and articles are big sources for link building and are also factors for SEO.

Email Marketing

Email marketing is a proven, effective technique with products & services. The goal is to encourage a conversion through regular email to customers who opt-in. Email blasts can be very rewarding.

What is a Digital Marketing Strategy?

Your digital marketing strategy is the course of actions that guide your company to achieve the goals set through carefully selected online marketing channels. These channels include the lists mentioned above and designed to benefit business growth through measurable data.

Laced Media can create your digital marketing strategy based on your company goals.

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Digital Marketing for B2B Companies & B2C Companies

Not all businesses are the same and require certain types of digital advertising. Different strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies since their target market varies.

Laced Media can help create a strategy based on your goals and budget to get the best possible growth and ROI.

Get Help From Experts In Digital Marketing

Digital marketing is a huge benefit to any business. Laced Media focuses on digital marketing to help all kinds of businesses grow, from individuals to Multi-location businesses.

Advertising online allows you to get your business in front of people looking for your services or products. We use digital marketing to target your audience, represent how awesome you are, and encourage conversions.