Digital Marketing

Digital Marketing Santa Rosadigital goals for small business

Digital Marketing is probably the most important factor for advertising your business.  Whether you’re a big corporation or small business, you will need some sort of digital marketing strategy.  Depending on your business goals, there are many types of channels of digital marketing that can help grow your business. We will explain the basics of digital marketing and why you need to get on board!

What is Digital Marketing?

Digital Marketing is advertising through multiple channels online and offline to obtain and sustain customers. Online marketing refers to things like Facebook, SEO, or Blogs for some examples. Offline marketing is visual advertising like billboards and print postcards.

Major categories of online marketing are:

Major categories of offline marketing are:

  • Radio Marketing – Radio Ads & Interviews
  • Visual Marketing – Billboards & Print
  • Phone Marketing – Cold call

What is a Digital Marketing Strategy?

Your digital marketing strategy is the course of actions that guide your company to achieve the goals set through carefully selected online marketing channels. These channels include the lists mentioned above and designed to benefit business growth through measurable data. Laced Media can create your digital marketing strategy based on your company goals. Let’s get started.

Does Digital Marketing Work?

Digital marketing is a huge benefit to any business. Laced Media focuses on digital marketing to help all kinds of businesses grow, from individuals to major corporate brands. Advertising online allows you to get your business in front of people looking for your services or products. You know who you want to target, we use digital marketing to target anyone, anywhere.

Digital Marketing for B2B Companies and B2C Companies

Not all businesses are the same and require certain types of digital advertising. Different strategies tend to work best for business-to-consumer (B2C) companies and business-to-business (B2B) companies since their target market varies. Laced Media can help create a strategy based on your goals and budget to get the best possible growth and ROI (return on investment).

Want more customers? Increase your visibility in Google search? Get more business?