Marketing Strategies For The Cannabis Industry

How Can SEO Help Market Your Cannabis Business

While some cannabis businesses are flourishing, others might find it difficult to form a lasting enterprise in today’s modern environment. Indeed, now that cannabis is being legalized in states across the country, there has certainly been an influx of cannabis shops looking to sell a quality product. The best way to form a successful business, aside from having a killer product, is to embrace a proven marketing strategy.

Using proper SEO practices can help marketing for cannabis businesses raise awareness, sell more products, and prosper in a growing market. If you are looking to learn how to use SEO for your cannabis business, you are in the right place.

Cannabis Marketing: SEO 101

Where Can I Advertise My Cannabis Business?

The cannabis industry for online marketing — things can be a little hazy. Due to strict regulations set by Google, Adwords are not possible for cannabis products. Facebook has these same strict rules. Cannabis advertising is simply not allow.  This is why SEO is so important as it can be your biggest investment that will produce returns for your business. 

Cannabis Companies Need SEO

When it comes to creating a successful SEO strategy for your cannabis company — online presence is extremely important.

SEO focuses on getting organic traffic from search results. As we like to say, the “Free Section” of Google search. 75% of search terms will click on the organic portion of Google search versus the Ads anyways. If your website is not utilizing SEO, we highly recommend it as it’s the best way to get your company and products in front of the people looking for it.

Cannabis Content Is Key

If you aren’t running a blog or posting regular content on social media, you might want to think about starting to change your strategy. A social media page can be a great way to drive traffic to your business. Online sales are becoming increasingly important for companies large and small, and platforms like Instagram can help sell products.

Blog Relative Topics

As for blogs, the name of the game is ‘consistency.’ You’ll want to post regularly, link to your own website, and make connections with other cannabis platforms. There are also plugins available when blogging that can help you choose and properly distribute SEO keywords throughout your articles.

Stay Consistently On Social Media

While marijuana companies are becoming legalized per state, it’s also becoming socially accepted. What better way to educate people than on social media. When it comes to operating an SEO optimized social media account, it pays to look at your competitors. 

What hashtags are they using and how long are their captions? Focus on an SEO phrase that will help your company and then start posting some professional content.

Network

Finally, you’ll want to make sure your cannabis business is available on services like Yelp, Google, and Weedmap. The cannabis industry heavily focuses on networking — because before it was state regulated, networking was the only way to get your product moving. This will help people find your business online and drive traffic to your site. The best part is you don’t even have to do anything!

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SEO For Marijuana Companies

The above SEO tactics deal mostly with something called off-page SEO. That means that they can link to your website and increase traffic, but they aren’t a part of your business’s internet space. On-page SEO is the opposite. You can use search engine optimization to tailor your cannabis business to the consumer and bring more people to your website. This requires keyword research for your cannabis website to find high quality keywords and Technical SEO.

Keep in mind, too, that consumers only care about themselves. They want to know what your can do for them. For that reason, your business’s keywords should be focused on the products that you are going to sell. After all, that’s what most people are going to search for anyway.

Cannabis SEO Marketing

The most popular cannabis keywords currently used for cannabis companies are those that follow the rules I mentioned above. Consumers want to know what you can do for them. That’s why ‘cannabis edibles,’ ‘cannabis candy,’ ‘cannabis sativa,’ and ‘cannabis gummies’ are some of the most popular SEO keywords. 

Using these isn’t going to be extremely beneficial for your business if you are selling a more unique product. Instead, you should use them in moderation with your website and social media, but you should also focus on creating some keywords of your own the focus on your product too.

SEO does take time and dedication. With following these recommendations, you’ll be able to forge your own successful corner of the internet using SEO for your business. 

Types of Cannabis Businesses That Benefit From SEO:

Get An SEO Expert For Your Cannabis Business

An SEO Specialist can provide maintenance to your website’s visibility, increase traffic, and gain more customers with measurable data!  Laced Media has the professional SEO experts to get your cannabis business thriving. Schedule a free consultation call today.

marijuana digital marketing, marketing cannabis products

Keyword Strategy – How To Find The Best Keywords For Your Small Business

Keyword Strategy Helps Prioritize & Focus Your Web Page

Keywords are an important factor in optimizing a web page. In order for your page to rank well, you will need to have a focused keyword strategy. 

What is a Keyword Strategy?

First, let’s discuss — what is a keyword strategy? Keyword strategy is strategically using keywords relative to your business in your web pages and campaigns to attract your target market audience. The overall approach is to support your SEO strategy and can help you determine the keywords that you should be targeting.

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When The Company Pick Their Own Keywords

Many of our new clients will come to us with keywords already selected — thinking these are the words to use. The major problem with their keyword is they can lack focus.

Companies want to rank for all types of keywords. Without a strategy, this can be like hitting a target in a dark room. We need to take these keywords and create a focused strategy in order to gain ranking.

So, the first step is to rebuild the keyword strategy and in some cases start from scratch.

Pick & Prioritize The Best Keywords

When we begin a keyword strategy, the starting process is to research the products, company, services, etc. Some companies will give a list of keywords they want to be found for but it may not fall in line with current search trends. Once you have the outline of keywords, it’s time to laser-focus on specific types of those keywords. Here are some examples.

  • Personal trainer keywords. Someone looking for a personal trainer is looking for a type of service. This can be focused on a personal trainer for losing weight, personal training weight loss, weight loss personal trainer.
  • Diet consultant keywords. Some personal trainers will incorporate other services like a diet. Focusing on diet keywords like meal planning coach, consultant for a meal plan, diet consultant for weight loss.
  • Competition-jacking keywords. Researching the competition can also give great keywords that are working and trending. Competitive analysis lets you see what your competition is doing and copy it — in your own way.

Competitive Analysis For Keyword Ideas

Competitor keyword research can give your keyword strategy fuel for ideas. Of course, you can do the whole thing manually with Google Planner or Google Trends, but it’s a lot easier to just steal some ideas from your competitors.

While there are many tools to use for keyword research, one of the main softwares we use is SEMrush. With this tool, you can run your top 5 competitors through SEMrush and find around 90% of the keywords you want to target. That’s more than enough to get you started, and you can always add some more keywords as you go.

Create Content Using Your Keyword Strategy

Once you’ve created a solid list of keywords with branching keywords, it’s time to create content that tailors to those keywords. In the greater efforts to support your SEO campaign, unique content is the foundation for building a high-ranking web page. In order to create content, you need to know your direction for the web page — that’s where keyword strategy comes into play. Need an expert to write your content for you and optimize it? 

What Makes a Successful Restaurant

Restaurants Need SEO & Digital Marketing - Here's Why

With covid constantly changing the restuarant industry, we find many local restaurants are needing to alter their way of marketing.

If you are interested in getting more customers for your restaurant, the ideal thing to do is invest in a good website. When I talk of a website, I don’t just mean an ordinary website, I mean an SEO optimized website that will drive visitors to your site and create new customers for your restaurant.

Why Can't Customers Find My Restaurant?

When someone is looking for lunch or dinner, customers typically resort to searching on Google or Yelp for good restaurants in the area. That means SEO for restaurants is no longer optional but nessecary to bring in new customers. Local SEO is extremely important to restaurants because its what customers see first when seaching for restaurants near me. Let’s face it — we are visual animals and customers skim quickly through web pages to find what they want. Having an appealing website with eye catching photos help gain attention and look professional. To get more customers, you will need a well designed website that is fully optimized to deliver results. 

Did you know that ordering online for catering services is now the most fashionable thing in the restuarant industry? Most organizations and individuals have invaded the online market to search for catering services as well as place orders for different foods and meals — all conviently located online. Coming in to order is the way of the past with delivery services and online ordering.

marketing for restaurant, get more customers in restaurant

Benefits Of SEO For Restaurants

Increasing Traffic to Your Website

When you invest in your website with SEO, you will increase the digital traffic to your website. More traffic to your website means more oppurtunities to gain customers. It also create more awareness of your restaurant and the services you offer. Imagine delivering pictures of your mouth watering dishes to hungry people searching for dinner. SEO can help get your website in front of those hungry people.

Building Brand Awareness

New restaurants can really benefit with SEO by creating brand awareness in your area. even if your a seasoned restuarant, search engine optimization can launch your business to greater heights if done by an expert. SEO experts in restaurants know what content to include and how to identify the right keywords for your restaurant. SEO websites for restaurants must contain the right content so Google can correctly and positively give it a high ranking.

More Money

More traffic to your restaurant website means more conversions. More conversions mean more money for your restaurant. This is why many restuarants are now seeing the nessecity for search engine optimization to help their business grow.  Competition in the restaurant industry has become fierce — don’t get left behind.

Increasing Customer Engagement

Good content is engaging and informative. People are becoming hungrier for good content and Google uses it as a ranking factor. Keep customers engaged with content they want to see like healthy cuisine, how to cut weight while eating healthy and other informative health news. Relative and unique content acts like magic and soon you will find your website flowing with more and more of visitors.

While content is extremely important, including a good keyword strategy to your web pages is also crucial as Google and other search engines use it to rank your website.

busy restaurant, digital marketing, local SEO

SEO Tools For Restaurant's Websites

Keyword Planning Roadmap

You should incorperate target search terms that will give your restaurant website ranking with search engines. Some restaurant websites have become very prominent online with simple keywords such as ‘Chicken Wings’ or ‘Pizzas’. A keyword plan with the right target can boost your restaurant business to greater heights in the long term.

Local-based SEO

Your restaurant serves customers within a certain range of your business location. Location-based SEO helps restaurants reach their goals through local SEO for restaurants by optimizing your Google Business Listing and geo-tagging. Local SEO ensures that your restaurant features prominently to customers searching for “food” and “restaurants” within your proximity.

List Your Restaurant On Review Sites

When your restaurant receives positive reviews from existing customers — it can propel your business even further. Word of mouth and online reviews are like stricking gold. They can make or break a thriving business. Make sure your restaurant is listed on Google My Business, Yelp, and Facebook. Reputation management is another key element in maintaining great ranking online. As hard as we try, every customer may not leave happy, so make sure to respond to reviews online — whether they are good or bad.   

Get Relative Websites To Link To Your Restaurant’s Website

When your website appears on other websites related to your business, it builds trust. Google uses backlinks as a ranking factor and can help improve your visibility in search. A great example would be a blogging customer tries your restaurant, writes a compelling post about it — then linking to your website. Not only do you gain a backlink but also referral traffic. Another way to discover your restaurant in search which means more people will visit your website and may become customers.

Online Ordering System

One of the biggest adjustments due to the pandemic is the importance of online ordering for restaurants. One of the many industries hit hard from Covid was restaurants and hospitality. The online ordering system is another SEO tool for restaurant to perform better. Many visitors now resort to online ordering and delivery services to get their favorite dishes and drinks. Even after Covid dissipates, online ordering will more likely be nessecity and be expected by customers to use. 

Mobile-Friendly Website 

And finally, make your restaurant website mobile-friendly. 75% of searches now happen through a mobile device instead of a desktop or laptop. Google recognized this and now ranks web pages based the user experience through a mobile phone. Not sure if your website is Mobile-friendly? Try Google Mobile-Friendly Test.

Get An SEO Expert For Your Restaurant

An SEO Specialist can provide maintenance to your website’s visibility, increase traffic, and gain more customers with measurable data!  Laced Media has the professional SEO experts to get your restaurant thriving. Schedule a free consultation call today.

digital marketing for small business, is digital marketing worth it

How To Get Google Reviews

Are Google Reviews Important?

Google has pretty much dominated the online search market, but how important are the reviews left on Google?

The answer is simple… extremely important! Google likes to use it’s own products to help in how well your business shows up in search. A great example would be Google Maps Listings.

Your Google Business Listing is directly attached to your Google Maps listing. This is were you appear in search locally. Don’t have a listing? We can help with Local SEO.

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5 helpful Tips To Increase Google Reviews

Simply Ask – Ask and you shall receive, well sometimes. There is no shame in asking a happy customer to leave a review on Google.

Scan a QR code – Have a QR code created to go directly to your Google Review Page. Google requires a Gmail account in order to leave a review. Great thing about android users is they have to create a Gmail account in order to use apps. With android taking up 46% of the market, this is an easy way to get those users to leave a review.

Review Page – Have a page on your website with a link to your Google Reviews. This can showcase your excellent reviews as well as capture them. Don’t have a website? Laced Media can help. Get a web design quote

Email Marketing – Email blasting still exists so collecting customers information is still important. Follow-up emails, new products or newsletter. Don’t forget to ask in the email leave a review and provide a link to your Google Reviews Page makes it easy to do since a lot of people check their emails from their phones.

Friends and family – Asking your friends and family to leave a review is ok in the eyes of Google. Fake accounts can be detected and Google will know if they are fake and deem them as spam.

Build Your Google Business Listing

Google reviews tie into your Google Business Listings which show in organic search. Local business listing need optimization to be visible in search. Contact us to see how we can get your business visible.

Small Business: Are Local Marketing Companies Better Than Large Agencies?

 

 

Small Business: Are Local Marketing Companies Better Than Large Agencies?

When small business owners search the web to find a digital marketing company, the options are endless. It can be overwhelming for someone who is seeking advice, looking for a digital marketing plan, but not sure who to pick and trust. Here are some great tips on what to ask a Digital Marketing Company and what might be the best options for your business.

Already Have a Website - Ask For a Free SEO Audit

Many companies have software that can run a general overview of your online visibility. This report should include:

  • Current ranking of keywords
  • Keyword potential (the keywords you can show for)
  • Estimate organic traffic
  • Overall user experience (UX)
  • Technical SEO issues
  • Page loading test
  • Mobile-friendly test
  • Competitor Analysis
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Local Marketing Companies Offer Individual Attention

Big marketing agencies may have tons of tools and employees at their disposal, but are they able to give you the attention you need? In my experience, client to employee ratio is so high, that many clients fall through the cracks. Choosing a smaller or local marketing agency can give you the individual attention for your business to show growth and progress.

A Digital Marketing Company should be able to do an SEO Audit for free. If not, they might not have the software and not be up to date on the current technology. After an SEO Audit, an in-depth analysis of your business marketing is done called a Digital Marketing Strategy Plan. This plan acts as a guide on how to improve your current digital marketing position. These are normally not free and can give you some great tips on how to improve your marketing efforts.

Choose Local Over Corporate Agencies

 

Corporate digital marketing agencies and big online digital marketing companies may have tempting offers — but how do you figure they can offer a service for so cheap? What kind of return on investment can you expect with a large marketing agency?  I can tell you first hand, you get what you pay for. 

Cheap SEO Plans

Some large companies can offer cheap SEO services because they automate processes or do the very basics. Others may employ people who aren’t qualified but are just there to read the numbers. The big problem is they act more like a “puppy mill” by using templated processes and way too many accounts to maintain. This typically means not enough time dedicated to your account for actual growth, which may not be the best strategy for your business. This can be a huge waste of your money and time with very little ROI (return on investment). 

Your Personal Marketer

Local Digital Marketing Companies can offer a strategy that tailors to your business. Since they are local, they have the advantage of knowing your target audience and geological target better than big corps.

A Strategy That Works

Most local digital marketing agencies are small enough that you can get the attention needed to have a successful campaign. Typically local agencies will have the same type of software available to larger agencies and will have fewer clients. This actually works in your benefit since most local companies wont overextend and are selective in their clients workload, giving your business more attention and a better strategy plan.

What To Ask A Digital Marketer

What Extent of Information & Training

Not everyone knows how to do SEO or knows what digital marketing includes. That’s why you’re searching Google. Many agencies will tell you what needs to be done but the better agencies will tell you why. Knowledge is power and a powerful campaign comes from educated businesses. A marketing agency that is able and willing to educate you or your team about how things work are truly looking to improve your campaign. Now, they won’t share all their secrets. Providing some education will help make better decisions on the business end provided they understand the schematics of the data. 

How Much Does SEO Cost

Like any equipment needed to run your business, digital marketing is an investment. Keep in mind that cheaper doesn’t necessarily mean better. Ask about the budget required to implement the campaigns and if there is a contract. Most companies will charge a setup fee or initial fee to get the campaign going. Typical SEO setup fees vary from $500 to $3000 per website. SEO and Adwords usually have a high setup fee compared to social media account setups as they require a lot more work. While some companies will try to sell you every service they have, you may not have the budget nor the need for every service. Ask about different levels of aggressiveness for their suggested campaign.

marketing report. Local SEO services

How Will They Measure The Success of The Campaign

When talking with a prospective agency they should be able to support their recommendations with data. Ask about metrics and analytics that support their strategy and how often you’ll receive reports on these growths. Listen to their answers. It will soon tell you if they can provide the measurements you want to see that are relative to your business or just another “cookie-cutter campaign” that isn’t tailored to your marketing goals. Conversations with a prospective agency should be well explained in detail, not vague or leaving you confused. A great digital marketer will take the time to explain a suggested strategy, duration, how it can provide a return with data to back it up.

Speak With A Digital Marketing Expert

An SEO Specialist can provide maintenance to your website’s visibility, increase traffic, and gain more customers with measurable data!  Laced Media has professional SEO experts to get your business thriving. Schedule a free consultation call today.

digital marketing for small business, is digital marketing worth it

Common Concerns & Questions about Small Business Websites

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Common Concerns and Questions About Small Business Websites

It’s natural to have questions and concerns about setting up a website. Cost is a huge factor. Beyond an up-front fee to design the website, the ongoing costs can be minimal. Considering the long-term benefits, a website will pay for itself. The cost to design a good website should be well worth it the money.

Why Do I Need a Website if I Don’t Sell Online?

Many questions I see often relate to a business not seeing the need for a website or that it wouldn’t sell goods online. The simple answer to this is a business website can provide so many more benefits. Establishing trust, strengthening your brand awareness, offering better customer relations, and getting the word out to the world you exist.

Website With No Content

Another common concern is that you don’t have any content or you don’t have time to blog. Yes, content is important, especially for SEO. Though more activity and fresh unique content can generate more traffic, any web presence is probably better than none. Once you have a basic website, you can always add to it, as your business and resources grow.

How Much Does Web Design Cost For a Small Business?

A Web Designer can easily help with getting a practical and functional website for your small business. Depending on the needs of your business on average, a Web Design can cost from $1200 and up for a basic design and launch. Some more complicated and customized web designs can excel well over 5 or 10 grand.

Not sure what you need or how much to spend on a website? We can help, contact us today.

Do I Really Need a Website?

Yes, you do. Many small business owners report they simply lack the time, skills and money to build a website. While some businesses say they don’t need one. The fact is, you need a website if you plan to have a successful business in the future.

Your company’s website can be an effective marketing tool that can also be cost-efficient. Let’s take a look at the benefits.

Available 24/7 

The best part about a website is they are always available and ready to serve your customers. Whether its relaying information, collecting leads or sell a product. It will be there when you are closed.

Creates Exposure

People search for services and products before they get to the “buying stage”. If you don’t have a website, you essentially don’t exist because you won’t show up in their search. Statistics show a website can increase your business’s revenue by 25% just by exposing your services and products to more people. That’s a huge chunk of customers you’re ignoring.

Want to dip into that 25% of customers you’re missing out on? Let’s build your first website!

Builds Trust

Building trust with new clients can be difficult. Having a website can verify your business and give reassurance that you are who you say you are. 64% of customers will not use a business if they cant research them first online.

Get Found on Google

In addition to getting a website, its best to incorporate SEO. Search Engine Optimization sets your website up to be found on Google. People who search for relevant keywords, services you offer, or products you sell are more likely to find you with SEO.

Sell your Products & Services

If you sell a product, share it with the world. There are unlimited opportunities to increase your revenue from an online store.  79% of U.S. consumers shop online or their phones according to Pew Research. That’s 8 out of 10 people who can’t see your products.

Services are fairly the same, the only difference is the viewer hasn’t given you the money yet. Though many consumers will research service in their area 3 times before making a decision, don’t be taken out of the running because you don’t have a website.

Convenient for your Customer

You may want your customers to call you. Facts are 67% of consumers prefer email or text than talking on the phone. Having a website can funnel customers to communicate with you whenever it’s convenient for them.

Tips & Secrets for SEO

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Online Marketing is crucial to any type of business, big or small. If you are a fortune 500 company or a local dentist trying to get new patients, online marketing can take your company to a whole new level. Though there are many Types of Online Marketing, we will be focusing on SEO Tips, Search Engine Optimization.

Since every company is different, these tips for SEO may not work exactly for your business. For a complete evaluation of your company and how to improve your SEO, we offer Free SEO Evaluations.

Learn SEO – M.A.D.A.M.S.

Since there is so much involved in SEO, we will stick it to some of the basic. These SEO secrets can provide a great foundation for any starting website.

Metadata – Page Titles & Descriptions

Metadata is the text search engines use to index your page. Like categorizing a page about Poodle into the Dogs category. This is the place you can put relevant keywords targeting your page in order to be found in search. Titles are the most important element in the metadata. Metadata Titles influence the most when Google Indexes your website. Descriptions are supporting text to the page titles. It’s best to place some keywords here but make it readable so viewer know more clearly the subject of the page.

Architecture – Website Structure

Everything from your code to your content is crawled by search engines. Google looks at your website structure to determine what things are important and less important. Navigation hierarchy is a great example. Have a page listing in the top navigation indicates to Google it’s important to your website topic. Now if you had a page buried in sub navigations where people are less likely to find it, Google may take that as a less important page. Another great example of the proper structure is organization. Countless times I find website have these issues where rogue pages are out of place making it difficult for people to find them or even transition to other relative topics on your website. Which leads us into our next section, Creating a fluid User Experience.

Design – User Experience

Google takes User Experience seriously. From navigating the website to color contrast, Google crawls every bit of code and text on your website. When a website is not Mobile Friendly, more likely people are going to leave the website. On average, 46% of the population search using their phones. When they click on a site that does not display properly, chances are they will leave the site entirely. Every website has its own goal either gain leads, sell a product or educate. When building a website keep this in mind to serve your target audience better.

Need Help Building a Website? We build websites tailored for you. Your success is our success! Contact Us Today

Authority – Link building – Directories – Business Listing

Building authority for a website is not easy. The best way is to encourage Google to trust your website. Here’s how…

Directories are great since they act as another venue to discover a business through search. Though in many cases, the information can be inconsistent. Making sure the information is correct will help Google trust the information it finds on the web. Link building is much like building friendships. Creating a referral to the website in order to increase traffic and authority. Lastly, and the most important… Google Business Listing. If the business doesn’t have one, hasn’t claimed or verified it then they are already losing customers. Zero-clicks means people find the business before even entering the website, most times through a Knowledge Graph. We can help you create, optimize, claim & verify your business listing. Contact us about SEO Services.

Make it your own – Content – Relevant – Unique

In the SEO world, content is gold. Always create content that is written for your audience and is relevant. If the business is not able to provide content in their own words, SEO content writing is available.

Copying content from the internet or Web Design Marketing Agencies who use the same content for all their clients can seriously hurt a business’s website.

Site Speed – Loading

A fast loading website is a productive website. 56% of all online traffic is done through mobile phones. Which is why Google decided in 2018 to crawl mobile-friendly websites as ranking factors before the desktop version. Here is why site speed is important. 53% of mobile users abandoned a site if the mobile site takes longer than three seconds to load. Every one-second delay in site load time can decrease conversions by 12%.  Making sure the websites mobile load time is 3 seconds or less to prevent losing customer.

Hiring an SEO Company

Though you may feel confident to do SEO on your own, these are only a few tips in best practice SEO. Unfortunately, there is no “cookie cutter” way to SEO as every business is different and has different needs. When hiring an SEO Specialist or SEO Company makes sure the goals are realistic. I see countless companies promise “Rank 1 guarantee” when realistically there is no guarantee with SEO.

Basic SEO - What Every Business Needs To Know

Online Marketing is crucial to any type of business, big or small. If you are a fortune 500 company or a local dentist trying to get new patients, online marketing can take your company to a whole new level. Though there are many types of Online Marketing, we will be focusing on SEO Tips, Search Engine Optimization.

Since every company is different, these tips for SEO may not work exactly for your business. For a complete evaluation of your company and how to improve your SEO, we offer Free SEO Evaluations.

Why Can't Customers Find My Restaurant?

When someone is looking for lunch or dinner, customers typically resort to searching on Google or Yelp for good restaurants in the area. That means SEO for restaurants is no longer optional but nessecary to bring in new customers. Local SEO is extremely important to restaurants because its what customers see first when seaching for restaurants near me. Let’s face it — we are visual animals and customers skim quickly through web pages to find what they want. Having an appealing website with eye catching photos help gain attention and look professional. To get more customers, you will need a well designed website that is fully optimized to deliver results. 

Did you know that ordering online for catering services is now the most fashionable thing in the restuarant industry? Most organizations and individuals have invaded the online market to search for catering services as well as place orders for different foods and meals — all conviently located online. Coming in to order is the way of the past with delivery services and online ordering.

marketing for restaurant, get more customers in restaurant

Benefits Of SEO For Restaurants

Increasing Traffic to Your Website

When you invest in your website with SEO, you will increase the digital traffic to your website. More traffic to your website means more oppurtunities to gain customers. It also create more awareness of your restaurant and the services you offer. Imagine delivering pictures of your mouth watering dishes to hungry people searching for dinner. SEO can help get your website in front of those hungry people.

Building Brand Awareness

New restaurants can really benefit with SEO by creating brand awareness in your area. even if your a seasoned restuarant, search engine optimization can launch your business to greater heights if done by an expert. SEO experts in restaurants know what content to include and how to identify the right keywords for your restaurant. SEO websites for restaurants must contain the right content so Google can correctly and positively give it a high ranking.

More Money

More traffic to your restaurant website means more conversions. More conversions mean more money for your restaurant. This is why many restuarants are now seeing the nessecity for search engine optimization to help their business grow.  Competition in the restaurant industry has become fierce — don’t get left behind.

Increasing Customer Engagement

Good content is engaging and informative. People are becoming hungrier for good content and Google uses it as a ranking factor. Keep customers engaged with content they want to see like healthy cuisine, how to cut weight while eating healthy and other informative health news. Relative and unique content acts like magic and soon you will find your website flowing with more and more of visitors.

While content is extremely important, including a good keyword strategy to your web pages is also crucial as Google and other search engines use it to rank your website.

busy restaurant, digital marketing, local SEO

SEO Tools For Restaurant's Websites

Keyword Planning Roadmap

You should incorperate target search terms that will give your restaurant website ranking with search engines. Some restaurant websites have become very prominent online with simple keywords such as ‘Chicken Wings’ or ‘Pizzas’. A keyword plan with the right target can boost your restaurant business to greater heights in the long term.

Local-based SEO

Your restaurant serves customers within a certain range of your business location. Location-based SEO helps restaurants reach their goals through local SEO for restaurants by optimizing your Google Business Listing and geo-tagging. Local SEO ensures that your restaurant features prominently to customers searching for “food” and “restaurants” within your proximity.

List Your Restaurant On Review Sites

When your restaurant receives positive reviews from existing customers — it can propel your business even further. Word of mouth and online reviews are like stricking gold. They can make or break a thriving business. Make sure your restaurant is listed on Google My Business, Yelp, and Facebook. Reputation management is another key element in maintaining great ranking online. As hard as we try, every customer may not leave happy, so make sure to respond to reviews online — whether they are good or bad.   

Get Relative Websites To Link To Your Restaurant’s Website

When your website appears on other websites related to your business, it builds trust. Google uses backlinks as a ranking factor and can help improve your visibility in search. A great example would be a blogging customer tries your restaurant, writes a compelling post about it — then linking to your website. Not only do you gain a backlink but also referral traffic. Another way to discover your restaurant in search which means more people will visit your website and may become customers.

Online Ordering System

One of the biggest adjustments due to the pandemic is the importance of online ordering for restaurants. One of the many industries hit hard from Covid was restaurants and hospitality. The online ordering system is another SEO tool for restaurant to perform better. Many visitors now resort to online ordering and delivery services to get their favorite dishes and drinks. Even after Covid dissipates, online ordering will more likely be nessecity and be expected by customers to use. 

Mobile-Friendly Website 

And finally, make your restaurant website mobile-friendly. 75% of searches now happen through a mobile device instead of a desktop or laptop. Google recognized this and now ranks web pages based the user experience through a mobile phone. Not sure if your website is Mobile-friendly? Try Google Mobile-Friendly Test.

Get An SEO Expert For Your Restaurant

An SEO Specialist can provide maintenance to your website’s visibility, increase traffic, and gain more customers with measurable data!  Laced Media has the professional SEO experts to get your restaurant thriving. Schedule a free consultation call today.

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Why is SEO Important in Santa Rosa

Santa Rosa, CA to some may be on the smaller size for a city, but it’s actually fairly large in competition.

When researching a cities competitive nature, a few things go into the equation:

  • Population
  • Competition
  • Consumer Behavior

Population 

With a large Population, the reach is much larger.  Imagine talking to an audience of over 100k people, without a microphone. The first few rows might be able to hear but anything beyond that probably won’t. Having a website without SEO in a larger city is like not having that microphone. You’ll reach some but will fall short after a certain point. Get SEO on your website to expand that reach.

Competition

Competition plays a factor since other business may offer the same services. Competition helps drive consumers to do research about products or services before purchasing and discover you online.

Don’t get stuck behind. We offer SEO Packages that can fit your business’s needs. Get SEO and back in the competition.

Consumer Behavior

Lastly Consumer Behavior can be a large reason to get SEO. Statistics show consumers do research 3 times before they make a final purchase. This means a company can be searched for multiple times in order to close a sale. Where do people search? Google. What influences Google Search Ranking? SEO.

The Facts About Santa Rosa

Santa Rosa has a population of 175k people with 56% white, 30% Hispanic and the rest make of Asian, Black and mixed. This is your local reach in Santa Rosa. Building a marketing strategy that caters to this demographics is ideal since these are your potential customers. Demographic research is a huge part in Local SEO for Businesses in Santa Rosa. Find out how well you rank in your local market with a SEO Audit. It’s Free.

Is Your Website Secure?

How Do You Know If Your Website Is Secure?

As we launch ourselves into the 21st century with high-speed internet, mobile web searching, and tablet browsing. Have you ever thought that the information you enter on a website could be compromised? Is my website secure? Online security has become a huge priority within the last couple of years for websites that collect data, require a password, conduct purchases or have private information that some may want to keep confidential. Build trust with a secure website and give your customers the peace of mind to purchase, browse, and submit their information without the worry it will be shared. So how do I make my website secure? We will tell you here.

https, encrypted website, secure website

How Can I Make My Website Secure?

A secure website is marked with HTTPS at the beginning of the URL. Chrome has launched a new update this July to alert visitors if the website they’re visiting is secure or “Not Secure”. This can be scary for people looking to make a purchase on a website as identity theft is a real thing. How to get your website secure — you’ll need an HTTPS. You will need to contact your website hosting provider and get an SSL certificate. SSL stands for Secure Sockets Layer and encrypts information passed through the internet like transmitting passwords, credit cards, or other personal information to and from your website’s server.

What Is HTTPS?

HTTPS stands for Hypertext Transfer Protocol Secure. Your website encrypts the data is transferred over a secure connection. … So, HTTPS does encryption of data between a client and a server, which protects against eavesdropping, forging of information and tampering of data.

How Does HTTPS Impact My Business?

Chrome dominates 59% of the market share of GlobalStats which leads into a recent consumer survey saying 82% would leave a website if it was not secure according to the HubSpot Research. This means 8 out of 10 people would leave your website because it wasn’t secure. Another way SSL impacts your business is Google has announced SSL is now a ranking factor in Google Search.

Do you need help getting your website secure? Get website services to secure your website and protect your customers’ information. Contact us about getting your website protected.