On-Page SEO - What is it?
To fully understand what is an on-page SEO, let’s first dive into what is SEO.
Search Engine Optimization (SEO) is the practice of optimizing a website to improve its ranking on search engines such as Google, Bing, and Yahoo. It encompasses a range of techniques, including both on-page and off-page SEO. On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic. Off-page SEO, on the other hand, refers to activities that take place outside of your website, such as link building and social media marketing.
SEO at Development Time
While both on-page and off-page SEO are important, on-page SEO is critical to do at the time you build a website. There are several reasons why on-page SEO should be a priority during the website-building process.
Why you should do SEO while building the website
Major Elements of SEO
First, on-page SEO helps search engines understand your website and its content. Search engines use complex algorithms to crawl and index websites. On-page SEO techniques such as meta tags, header tags, and image optimization help search engines understand the content of your website and determine its relevance to a given search query. By optimizing these elements, you can ensure that search engines are able to crawl and index your website properly, which can improve your ranking in search results.
Hit The Ground Running
While incorporating SEO during development, it can help you target specific keywords and phrases before the website launches. By optimizing individual pages for specific keywords, you can increase your chances of ranking for those keywords in search results. This can help you attract more relevant traffic to your website and ultimately drive more conversions once it goes live.
Better User Experience
SEO helps improve the user experience of your website. A website that is easy to navigate, has a clear structure, and loads quickly are more likely to keep visitors engaged and encourage them to return. On-page SEO techniques such as internal linking, sitemap creation, and page speed optimization can help improve the user experience of your website, which can lead to increased engagement and ultimately improve your ranking in search results.
Increasing Customer Engagement
on-page SEO can help you establish your website as an authority in your industry. By consistently publishing high-quality, relevant content that is optimized for search engines, you can build a reputation as an expert in your field. This can help you attract more backlinks to your website, which can further improve your ranking in search results.
Save Time and Get Results
Finally, on-page SEO is critical to do at the time you build a website because it can be difficult and time-consuming to implement later on. If you wait until your website is already built to start optimizing it for search engines, you may have to go back and make significant changes to your content and website structure. This can be a daunting task, especially if you have a large website with many pages. By prioritizing on-page SEO during the website-building process, you can save yourself time and effort in the long run.
Get On-Page SEO with Your Website
Now that you understand the importance of on-page SEO in building a successful website, it’s time to take action. If you’re building a new website, make sure to prioritize on-page SEO from the beginning. Laced Media is an experienced SEO company in Santa Rosa. We research your products and services to ensure that your website is optimized for search engines and user experience.
If you already have a website, take a closer look at your on-page SEO techniques and identify areas for improvement. Consider conducting an audit of your website to identify any issues that may be impacting your ranking in search results. Then, take action to address those issues and implement best practices for on-page SEO. Want a free website audit?
Remember, on-page SEO is an ongoing process that requires consistent effort and attention. By prioritizing on-page SEO and staying up-to-date with the latest best practices, you can improve your website’s ranking in search results, attract more relevant traffic, and ultimately drive more conversions. So, what are you waiting for? Take action today and start optimizing your website for on-page SEO success!
Get An SEO Expert For Your New Website
An SEO Specialist can provide maintenance to your website’s visibility, increase traffic, and gain more customers with measurable data! Laced Media has the professional SEO experts to get your business thriving. Schedule a free consultation call today.