Yes, you do. Many small business owners report they simply lack the time, skills and money to build a website. While some businesses say they don’t need one. The fact is, you need a website if you plan to have a successful business in the future.
Your company’s website can be an effective marketing tool that can also be cost-efficient. Let’s take a look at the benefits.
The best part about a website is they are always available and ready to serve your customers. Whether its relaying information, collecting leads or sell a product. It will be there when you are closed.
People search for services and products before they get to the “buying stage”. If you don’t have a website, you essentially don’t exist because you won’t show up in their search. Statistics show a website can increase your business’s revenue by 25% just by exposing your services and products to more people. That’s a huge chunk of customers you’re ignoring.
Building trust with new clients can be difficult. Having a website can verify your business and give reassurance that you are who you say you are. 64% of customers will not use a business if they cant research them first online.
Get Found on Google
In addition to getting a website, its best to incorporate SEO. Search Engine Optimization sets your website up to be found on Google. People who search for relevant keywords, services you offer, or products you sell are more likely to find you with SEO.
Sell your Products & Services
If you sell a product, share it with the world. There are unlimited opportunities to increase your revenue from an online store. 79% of U.S. consumers shop online or their phones according to Pew Research. That’s 8 out of 10 people who can’t see your products.
Services are fairly the same, the only difference is the viewer hasn’t given you the money yet. Though many consumers will research service in their area 3 times before making a decision, don’t be taken out of the running because you don’t have a website.
Convenient for your Customer
You may want your customers to call you. Facts are 67% of consumers prefer email or text than talking on the phone. Having a website can funnel customers to communicate with you whenever it’s convenient for them.